Over Sharing on Social Media
Do you post photos on Facebook from your vacation while you’re on your vacation? I’m sure the thieves in your area appreciate you. Since you’re on Facebook telling everyone where you area, they’ll easily pick up you’re not at home.
Do you post all your family drama over social media? Think that’s helping the drama calm down? Probably not. Why take to social media to broadcast your family issues? Sometimes I just don’t understand people.
Many businesses don’t have a social media policy for their employees. Some businesses let their employees oversee their social media accounts and get into the situation where the employee leaves, and takes the account with them. You should always have more than one person with Administrator access to your Facebook account. If the employee leaves, there is still one other person with access. Who should that other person be? YOU! In many cases, I am an Administrator of my clients’ social media accounts and help them with their posts.
Keep these things in mind when regarding social media:
- Be positive. Don’t bash your competition.
- Don’t over-post. One post a day is sufficient for most businesses. Some can go with one post a week. Depends on your industry and the frequency you have new content.
- Check spelling & grammar. It is your reputation out there.
- Don’t post anything controversial. You never know who you will offend. Don’t take the risk.